Marketing

Since its creation in 2003, Google’s AdSense program has given millions of would-be Web titans the opportunity to make money through advertising. The program once known as “Ads by Google” has grown far beyond the simple text ads of its early days, with an increasingly sophisticated approach that has evolved to meet the changing needs […]

Choosing an operating system for your Web server is one thing, but when it comes to your personal computer, Microsoft definitely wants you using their OS. Love it or hate it, Microsoft Windows has become an integral part of the computing lives of millions of people worldwide, with nearly 62% of the world’s computers running […]

Anton Perlkvist is the largest Twitter publisher in Europe, with more than 9 million followers Based in Malmö, Sweden, this “Twitterpreneur” has made his mark via Twitter accounts that serve up a variety of content—from science facts to art and design to photos of glamorous dream homes—with an emphasis on shareability and fun. Despite his […]

“Inbound Marketing” is the new black – SEO companies across the land are falling over themselves to reposition their brand as inbound marketers. Inbound is touted as the opposite to traditional, ‘interruptive’ advertising methods, in that you produce content and place it in front of users so that they find you. The irony of it […]

How many people visited your site yesterday? If you checked your site analytics, you could probably give me an exact number. But that number may not be anywhere near accurate. Getting accurate data is surprisingly difficult, even for a company as well-equipped as Google. If you run multiple analytics tools on your site, you’ll notice huge variations […]

Sometimes a web host can start off giving you great service. But over time, the price you’re paying may not seem like such good value. How do you know if the grass will be greener after a switch? Assess the Quality of Your Host A bad host is a bad host. Sometimes you won’t find […]