Marketing and Publicity Online

If you have a blog, you most likely want to reach as wide an audience as you can. But as much as people may say that content is king, there is a lot more to growing an audience than creating great content. One critical element is branding. To a lot of people, branding is kind […]

When Tim Berners-Lee invented the hypertext webpage, he envisioned a world of shared information. It didn’t take long for businesses to realize that the web was a new shopping platform too. In fact, years before the web, in 1989, the first ever internet affiliate program was born when William J Tobin enlisted people to refer customers […]

How old were you when you first went online? Adults today may remember growing up with the development of the internet and learning to use it as a teenager or adult, but today’s children are growing up using the internet from a much earlier age than you might expect. A suvery by parenting site Netmums.com […]

Your computer has been hacked! But what does that mean, exactly? Hackers might be trying to learn your email or bank account passwords, steal your identity, or… …click online ads?! That’s right — some malware is made just for the purpose of surreptitiously clicking online ads. So, why would hackers go to the trouble of […]

Before online advertising, it was tough to get your brand in the spotlight without a huge marketing budget. Even today, you’ve got to have plenty of money for TV advertising. Just the ad production alone can cost thousands of dollars — and that’s not even getting into ad placement, which can range anywhere from a […]

“If you build it, they will come” may have worked in the movie Field of Dreams, but if that’s your advertising motto your business won’t last long. Whether your small business is online or offline, you need to communicate your existence to your target audience if you want to sell anything. “Word of mouth is […]

If you’ve worked in a typical office before, the words “PowerPoint presentation” just might prompt an involuntary shudder. Most of us have memories of sitting through those boring presentations at the office, watching endless bullet points on familiar templates, reading business strategies in Comic Sans, and cringing at the liberal use of cliche clip art. […]

Want your video to be seen by the world? You’re not the only one. “Virality” is the new marketing buzz phrase, and it seems the number one goal of every internet marketer and teen with a webcam. Professional marketers and amateurs alike know that videos are the perfect medium for viral sharing: Research shows that we […]

Before the days of the Internet, “virality” wasn’t such a good thing. But now, it seems everyone is clamoring for their content to go viral online… And lately, some websites have found that Facebook’s pushback against their viral business models is proving deadly. With the rise of social media’s popularity, we’ve also seen a rise in […]

Deep down, most of us long to be famous. While most of us live our lives in anonymity, as a celebrity you can have an impact on the world, leave a meaningful legacy behind, and have your name remembered for ages. Sometimes, though, fame isn’t all it’s cracked up to be. While PR professionals might claim there’s “no […]

Some Internet users don’t like advertising. Enter the concept of ad blocking or ad filtering. Ads can come in all shapes and sizes: text, video, animations, pictures, audio and pop-up windows. This dilemma has led some developers to create popular ad blocking extensions like Adblock Plus and AdBlock (the two efforts are not related). In […]

Those who want to write off cartoons as just another childish pastime haven’t heard of them as being an important part of a well-functioning web-content strategy. Whether you call them cartoons or comics, the use of illustrations to explain boring or complicated subject matter has seen proven results. Using cartoons sort of lightens the mood […]

Real-time bidding or RTB is how ad inventory gets bought and sold, based on impressions. The whole operation can be likened to how financial markets work because RTB takes place on ad exchange platforms. This dynamic bidding process lets advertisers bid on the impressions; if the bid’s won, the buyer’s ad will be shown immediately […]

Affiliate marketing isn’t a new concept, but the rise of e-commerce since the ’90s has enabled it to grow into a huge industry worth billions in sales every year, with opportunities available in any niche or product you can imagine. Though there’s no lack of affiliate marketing “gurus” proclaiming how easy is it to make […]

If you’ve ever shared an image of the perpetually unlucky Bad Luck Brian or used Rick Astley’s immortal hit to trick a friend or loved one, you’ve employed a meme. While the word “meme” itself comes to us from Ancient Greek, the scientist Richard Dawkins gave the word its modern definition back in 1976, when […]