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How do you measure your startup success? There are as many different reasons for founding startups as there are tech entrepreneurs in Silicon Valley. Some entrepreneurs start companies in order to follow their passion. They just want to be able to make a living doing what they love, or simply desire the freedom of being their […]
Before online advertising, it was tough to get your brand in the spotlight without a huge marketing budget. Even today, you’ve got to have plenty of money for TV advertising. Just the ad production alone can cost thousands of dollars — and that’s not even getting into ad placement, which can range anywhere from a […]
“If you build it, they will come” may have worked in the movie Field of Dreams, but if that’s your advertising motto your business won’t last long. Whether your small business is online or offline, you need to communicate your existence to your target audience if you want to sell anything. “Word of mouth is […]
Today, the smartphone in your pocket is more powerful than the computers NASA used to put astronauts on the moon. Modern technology is developing at an exponential rate — so fast that some predict that humans won’t even be able to keep up with some kind of artificial intelligence to help us. With the kind […]
What’s the best way to become a billionaire in the 21st century? Start a tech company in Silicon Valley, of course! Actually, it turns out that entrepreneurship is an unlikely road to riches for most. With famous Silicon Valley successes like Bill Gates and Steve Jobs now household names, it’s easy to imagine that starting […]
Think “marketing” is a dirty word? (Steve Jobs would actually agree with you.) Most of us loathe advertisements. In the modern era of streaming video and marathoning TV shows on demand, some argue that the decline of commercials may spell the death of traditional cable. Blinking banner ads may have garnered clicks in the early […]
Charitable work has been an important part of society for hundreds of years. A lot has changed over that time, but one thing that’s always been true for most nonprofits is the scarcity of resources. Nonprofits often run on very tight budgets, funded by limited grants and donations. Often demand for a nonprofit’s services will […]
In the beginning, Netscape Navigator ruled the web. If you were around for the beginning of the World Wide Web, you probably remember exploring early websites with that iconic old browser. Once the undisputed champion of surfing the web, Netscape Navigator grew in popularity when Netscape Communications began offering the software to download for free in the […]
Remember the web before Google, when we surfed using Yahoo’s directory, AltaVista’s web portal, or AskJeeves’ answers? While Google may profess to do no evil, even its CEO admits they’ve outgrown that slogan. And whether or not you consider it to be evil or just the cost of doing business, Google does have a habit […]
As a tech-savvy person, you’re familiar with the huge potential of cryptocurrency. And you’re not alone: since the release of Bitcoin in 2009, it’s been adopted by millions of people around the world. Today there are over 13 million Bitcoins in circulation, with each valued at over $300. But if you’ve tried to talk to anyone about […]
Think you’re a Google expert? Maybe your Google-fu skills allow you to find any bit of information that’s ever graced the World Wide Web. You know all the right search tricks, which Boolean operators are allowed, the shortcuts, the easter eggs, the games. Your friends and family know you’re the go-to person for any trivia […]
It doesn’t matter when or where. You could be sitting in a meeting at work, or listening to a lecture at school. You could be at the movies with friends, or at the dinner table with family. It doesn’t matter what you’re doing (as long as you’re not driving). Your fingers are twitching. You find […]
The words “terrorist attack” usually bring to mind physical violence: events like bombings, kidnappings, hijackings and hosting-taking. The more violent they are, the more they stay in our memories; the deadliest attacks have also been the most widely-known. And the number of terrorist attacks like these has been rising around the world. But although terrorist […]
Think your Internet connection is secure from hackers and spies? You know your basic online safety tips. You’re careful at home, scrutinizing your email for phishing attempts, never giving out personal information, and installing nothing unknown on your computer. When you’re out and about, connecting to public Wi-fi, you verify you’re on the right network […]
Think you know which web browser will keep you and your data safe online? The real answer may surprise you. It turns out that ranking web browser security isn’t all that cut and dried. There are a lot of factors that go into safe browsing online, and when you take them all into account, perhaps […]
