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What is Constant Marketing Tools Hosting?

Drum up both awareness and business for your website through online marketing. Constant marketing tools can help.

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You’re no doubt familiar with the movie quote, “If you build it, he will come.” While that makes for great cinema, it doesn’t apply at all to building a website. Just putting up a site does not guarantee you visitors or customers. You have to get the word out, and the best way to do that is through marketing.

The Internet offers no shortage of online marketing tools, one of the most well-known and popular being Constant Contact. You may already know Constant Contact as a provider of email marketing services, but it does much more than that.

With Constant Contact, you can manage events such as online meetings, webinars, or even conferences. Another tool allows you to manage social media campaigns, including the ability to run offers and promotions on your business Facebook page. There’s a local targeting tool, which is especially helpful for businesses that have brick-and-mortar locations in addition to an online presence. You can also conduct surveys to find out more about your customers and what they want and need, which can help you to customize your website as well as the products and services you offer through it.

Much of this can be accomplished through the Constant Contact interface, but some, like the online survey tool, can be embedded either in your email marketing campaigns, or directly in your site.

Online marketing tools like Constant Contact aren’t dependent upon your hosting provider to function. However, if you have managed hosting, you may need to work with your site manager in order to ensure these tools are integrated properly.

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